"In 2021, we launched Vertua concrete in UAE as a rollout of the global launch of innovative products that positively contributes to our Climate Action Strategy," said Rafael Vilallona CEMEX UAE Country Director. "Reaching more than 50% replacement of our concrete mixes to be Vertua speaks volume of UAE awareness and alignment of our strategy with the country’s vision. We aim to reach full adoption of our sustainable products and continue to avail cement & concrete that build a sustainable tomorrow.
Vertua is CEMEX's portfolio of products and solutions that are more sustainable by design and contribute to decarbonising the built environment and building a better, more sustainable future for all.
Vertua represents one of the pillars of the company’s climate action programme “Future in Action”. The program aims to achieve sustainable excellence through climate action, circularity, and natural resource management with the primary objective of becoming a net-zero CO2 company. Through Future in Action, CEMEX has achieved record-breaking progress in reducing its carbon footprint during recent years.
