Previously, the acquired companies retained their original names and were designated as being ‘a Bunting Magnetics Company’. Now, rather than having multiple names to differentiate between divisions, each division will be described as Bunting – Newton, Bunting – Redditch, and so on.
The decision to rebrand was made with the goal of uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers and establishing the Bunting brand as a world force. It is hoped that, when people hear the name, people will think of the best customer service and highest quality magnets, magnetic assemblies, and magnetic equipment in the industry.
