To be certified by the WHC, the company had to demonstrate that they have a meaningful wildlife habitat management and conservation education programme, provide third-party credibility, produce an aggregated metric for reporting and demonstrate a long-term commitment to managing quality habitat for wildlife, conservation education and community outreach initiatives.

As part of their conservation efforts, the Atlanta Cement Plant built pollinator gardens geared towards bees and butterflies, as well as bluebird boxes that provide shelter for them. Moreover, the Newberry Plant has a bat roost project to provide safe places for bats to roost.

Conservation Certification recognises a diversity of wide-ranging projects that include native landscaping, mangrove restoration, butterfly monitoring, sustainable hunting to control deer populations, PhD projects, and community Earth Day events.